Episode 29: Jason Hawkins, Reusables

Continue reading Episode 29: Jason Hawkins, Reusables

Only five percent of plastic gets recycled in the United States, with a large majority of bioplastic and compostables that cannot be adequately composted. Today’s guest is Jason Hawkins, co-founder of Reusables, a zero-waste packaging platform offering a subscription-based for unlimited use of reusable packaging. Jason spent five years in scalable businesses like Rooted Foods Co., a farm-to-table venture that delivers food to students, worked for SPUD, Canada’s largest online grocer, and from this experience, started a company that licensed circular e-grocery software to large grocery retailers like Carrefour in Europe, and Wal-Mart Canada.

Jason talks to Marco about how Reusables began at the height of the pandemic as a zero-waste food delivery solution in partnership with Uber Eats and DoorDash, how eliminating barriers that prevent Reusables from being accessible is key, such as getting more locations to get on board as pick-up and drop-off stations, and how he sees shareable vessels becoming the default through the implementation of regulations, business practices or consumer preferences. With over 50 participating locations in Vancouver, Reusables is setting the stage for a new packaging system revolutionizing how we package food on the go.   

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