Better Know A Brand: ChopValue

Continue reading Better Know A Brand: ChopValue

With a bit of imagination, Vancouver’s Felix Böck has built a sustainable furniture empire on a foundation of chopsticks.

Have you ever looked at a chopstick and thought, “This would actually make a solid charcuterie board?” Felix Böck certainly did. While pursuing a Ph.D. focused on the use of structural bamboo composites, the German transplant connected the ubiquitous sushi vehicle with our collective wastefulness of wood.

“I had been trying to implement a regional program to tackle urban wood waste within the rapidly changing housing-construction market, but it fell on deaf ears,” he says. “I thought the little chopstick was a more relatable resource to show how you can build a viable business, simply, from a resource-efficiency perspective.” To that end, he founded Vancouver’s ChopValue — now a certified B Corp — in 2016, with a relatively straightforward mandate. First, the company would collect disposable chopsticks from recycling partners around the city (a process ChopValue calls “urban harvesting”), then they would process them in sustainable “micro-factories” to create a slew of elevated home essentials: coasters, shelves, iPhone stands and, yes, serving platforms for your favourite meats and cheeses. To date, Böck and co. have rerouted upwards of 38 million chopsticks from stacking up, Jenga-style, in Canadian landfills (a single coaster is made up of 75 chopsticks). Instead, they line the shelves of retailers like Nordstrom, Hudson’s Bay and Simons with their second-life products.

“Customers can make a difference by seeing the impact they make,” Böck says, referencing a tally on the brand’s website that tracks how many kilos of carbon ChopValue’s model doesn’t produce each year. “Together, we are closing the loop on existing materials so virgin trees don’t need to be cut down for wooden products and furniture.”

In addition to its re-engineered source material, ChopValue’s business model is highly innovative: The firm operates a network of micro-manufacturing locations, partnering with franchisees to provide processing machinery and encourage resources (and employees) to stay local. In August, the brand opened its fifth Canadian location in Toronto, right after the launch of its first U.S. franchise in Las Vegas.

“We [want to] empower entrepreneurs to feel good about the business they own — locally sourcing and manufacturing products handcrafted by local talent,” says Bock. “Franchising is a way for us to grow together into a global brand without losing the relationships with our communities.”

As for what’s next, the brand has stretched far from the humble coaster into large, custom products like staircase parts and countertops. They’ve also parlayed the recent work-from-home wave into an expanded office line (hello, chopstick desks!), aptly named the Closed Loop Collection. “ChopValue exists to make a circular economy — and urban harvesting — the norm, transforming waste into a resource,” says Böck. “There is an urgency that we owe to the planet we call home; we can’t afford to think the way it’s been done is enough.”

Learn more:

  • checkmark icon


  • checkmark icon

    Waste Reducing

  • checkmark icon

    Certified Green

  • checkmark icon

    Made in Canada


This site does not contains affiliate links to products. We will never receive a commission for purchases made through links.