Doing Better
You want to make good choices, and we want to help you. Our goal is to make living sustainably easy, inspiring, and fun. Discover innovators working for the planet and the greater good, and join us in celebrating brands with a purpose.
Meet Inspiring People

People | Feb, 2022
Founder Focus: Aki Kaltenbach, founder of Save Da Sea
In a world increasingly moving beyond meat, fish lovers will not be left behind — thanks in large part to…

People | Feb, 2022
Founder Focus: Emma Gilchrist, Co-Founder of The Narwhal
Over the past decade, Victoria-based reporter Emma Gilchrist watched as most dedicated reporting positions on the climate beat were eliminated…

People | Feb, 2022
Founder Focus: Katherine Backman, Co-Founder of Nora’s Non-Dairy Ice Cream
In 2016, while Katherine Backman was working in human resources at an automotive company, and her partner, Tyler Bothwell, was…
Discover Great Brands

Brands | Jan, 2022
Better Know A Brand: ChopValue
With a bit of imagination, Vancouver’s Felix Böck has built a sustainable furniture empire on a foundation of chopsticks.

Brands | Feb, 2022
Better Know A Brand: Goodee
How the Brothers Peart, already well-known in the luxury-design world, are re-focusing their retail efforts on impact over impulse.

Brands | Feb, 2022
Better Know A Brand: Nimmo Bay Resort
Tucked away in a cinematic locale, this B.C.–based rainforest retreat puts nature first.
Explore Featured Guides & Reviews

Guides | Feb, 2022
Eco-Living 101: 6 Household Choices That’ll Instantly Reduce Your Consumer Footprint
Two UBC professors help us map out small changes that can make a big difference.

Reviews | Feb, 2022
Better Buys: 3 Sustainable Fashion Brands That Want to Sell You Less
A new crop of West Coast fashion companies is rejecting fast and flimsy in favour of stylish eco-friendly clothing that…

Guides | Feb, 2022
Eco-Living 101: What is the Circular Economy—and Why is it Growing So Fast?
In the years ahead, expect to see more consumer brands finding innovative ways to reuse and recycle materials.
