Episode 70: Mitchell Scott, The Better Butchers

We’re diving into a topic reshaping dinner tables and disrupting an industry built over centuries: the future of meat.

With global meat demand set to double over the next few decades and the limits of traditional animal agriculture becoming painfully clear—think factory farming, land depletion, and environmental strain—there’s an urgent need for change. 

Joining me is Mitchell Scott, a visionary leader who once spearheaded The Very Good Butchers, a company that soared to a valuation of nearly $1 billion before ultimately stumbling under the pressures of rapid growth and market conditions. Now, Mitchell is back with The Better Butchers, a bold new venture giving plant-based meats a completely new texture. Even industry titans like Cargill and Tyson are betting on this future, and Mitchell’s mission is to challenge norms while championing sustainability on a whole new level​.

Are we ready to embrace proteins that taste the same, look the same, and might just be better for us—only made in new and revolutionary ways? And how can businesses seize this opportunity to drive both sustainability and profitability? Let’s uncover the answers as we explore the blueprint for a more sustainable food system.”